Google Ads vs Facebook Ads

Google Ads vs Facebook Ads: What is better for your medical practice?

In today’s digital-first world, healthcare practices must be strategic about where and how they advertise online. Two of the most powerful platforms available are Google Ads and Facebook Ads. While both can drive real results, choosing the right one depends on your goals, audience, and budget. So, which is better for your healthcare practice?

Google Ads: Search-Based

When people search for healthcare services ike “Primary care near me” or “dermatologist in Queens” they’re typically ready to take action. This is where Google Ads comes into action.

Why Google Ads?

High intent: You’re reaching users actively searching for care.
Target by keywords: Show up for specific services (e.g., "Primary care in Ridgewood").
Local targeting: Perfect for practices looking to dominate a specific radius.
Great for urgent or time-sensitive care: Think primary care, urgent care, dermatology, dental or sometimes specialty clinics.

How google ads add value to your practice

Facebook Ads: Awareness and Engagement-Based

Unlike Google, Facebook Ads are more passive, you’re showing up in someone’s feed based on interests, demographics, or behavior, not because they’re searching. This makes Facebook perfect for brand building and patient education.

Why Facebook Ads?

Hyper-targeted audience segmentation: Age, location, interests, behavior.
Powerful for B2C awareness: Reach potential patients before they even know they need you.
Engaging formats: Videos, carousels, testimonials, educational posts.
Lower CPC (cost per click) than Google in many cases.

How facebook ads add value to your practice

Which Is Better for Your Practice?

The short answer: It depends on your goals.

Objective	Best Platform
Drive immediate patient bookings	Google Ads
Build community awareness	Facebook Ads
Educate your audience	Facebook Ads
Target high-intent patients	Google Ads
Retarget past website visitors	Facebook or Google Display

Our combination approach

At Aura Digi, we often recommend a combination approach:

When these platforms work together, your practice stays visible throughout the entire patient journey—from awareness to decision.

Whether you’re looking to increase patient bookings or grow your brand in your community, our healthcare marketing experts can build a strategy that works. Contact us today for a free consultation.